What are some of the main challenges that our DG may face in the future? How will the environment in which we operate evolve in the coming 10-20 years? For example: will consumers have confidence in what we purchase in a supermarket? Will consumers be increasingly looking for ethical or local products? Will citizens live longer and healthier? Will consumers spend even more time on the internet looking for information or making a purchase?
What are the different future scenarios? What does it mean for us? How should we prepare ourselves pro-actively?
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